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    About us

    Who We Are

    WCL Development procures and develops residential and commercial property for its own private portfolio. Our mission is to become the single largest private land holder by retaining 100% ownership of our developments.

    To achieve this, we never sell and have a directive to only develop homes that families can genuinely take pride living in for generations.

    Our current portfolio consists of 60 properties with a current market value in excess of $41 million as of June 2023. By 2025, our current modelling projects our portfolio to surpass $60 million.

    • We never sell, we develop and retain all 100% of our projects.

    • Our projects are designed and engineered to exceed a lifespan over 125 years.

    • We include owner-occupier level specifications for all our rental properties no matter the suburb.

    • We do not develop for others. We only build our own portfolio with a mandate for generational wealth.

    Start 2015 (Australian Dollar) 0
    Now 2022 (Australian Dollar) 0
    Projected 2025 (Australian Dollar) 0
    Properties in Portfolio 0
    Properties In Development 0
    Vacancy Rate 0
    Yearly Tenant Retention Rate 0
    Average Days To Lease 0
    Average Rental Yield 0

    What We Do

    To achieve our vision, we focus on providing immense value to our tenants. We painstakingly investigate what other developers are putting into their developments and instruct our builders and architects to ensure all inclusions and specifications to be a step above our competition. This is why our tenants sign their lease agreements upon their very first inspection. They know they are getting a far better product for the same price.

    Therefore, our standard specifications for all our projects typically include the following which far exceeds the industry standard for the localities we develop in.

    What other developers use

    Laminate Flooring

    Builder’s range carpet with Standard 7mm underlay

    Laminate kitchen cabinetry

    450×450 Standard Size Floor & Ceiling tiles in Bathrooms & Ensuites

    Tiled kitchen splash back

    Soft closing cabinets: NO

    Laminate Kitchen Bench

    Laminate Laundry Bench

    Cheap kitchen appliances e.g. Bellissimo Technika with low suction undermount/pullout range hood.

    York/Lennox Split Systems

    Bed Head light switches: No

    USB GPOs: NO

    Roller Blinds: No

    Fly Screens: No

    Alarm System: No

    Cat 6 Network: NO

    Existing Timber Boundary Fencing

    Water outlet for fridge: No

    Exposed inlet toilets

    Shaft liner party wall with standard 10mm plaster with no acoustic rating.

    Termite protection – Only if mandatory

    Wardrobe Doors – Laminate

    67mm Architraves & skirtings

    Robe shelving: None only a single shelf

    Showers: Framed or Semi Frameless with single shower rail.

    What we use

    Solid Tasmanian Oak Hardwood floors

    Premium carpet & 11m thick Dunlop Premium underlay

    2 Pac kitchen cabinetry

    600×300 Large format Floor & Ceiling tiles in Bathrooms & Ensuites:

    Glass Kitchen Splash Back

    Soft close drawers and cabinets throughout

    40mm Stone Kitchen Bench

    20mm Stone Laundry Bench

    Bosch Kitchen Appliances including Canopy Rangehood.

    LG/Samsung Split Systems

    Bed Head light switches: YES


    Roller Blinds: YES

    Fly Screens: YES

    Alarm System: YES

    Cat 6 Networking: YES

    Brand New Timber Boundary Fencing

    Water outlet for fridge: YES

    Soft close toilets with concealed water inlet

    Brick or Hebel party wall with acoustically rated insulation and Sound Stop 13mm plaster for enhanced sound proofing between tenants.

    Termite protection – Always regardless of zoning.

    Wardrobe Doors – Mirrored

    92mm architraves & skirting

    Robe shelving: Single shelf PLUS nest of shelves.

    Showers: Fully Frameless with TWIN shower rail or rainfall shower

    Our Vision

    To become the largest private developer and land holder in the country by creating incomparable quality-spec projects for our tenants who deserve the best in modern residential living.

    We understand that there are many of us who can’t yet to afford our own home. But this doesn’t mean we have to be subjected to living in subpar, low quality dwellings built by profit driven developers who only focus on their bottom line.

    We believe that every parent has the right to raise their family in a beautiful home that they can truly be proud of and this is why we exist. This is why WCL Development has become the industry standard in developing high level, owner-occupier spec homes for tenants.

    We won’t be satisfied until every tenant asks their property agent “but is this a WCL Development?” as our properties are synonymous with extraordinary quality for a rental price no other landlord or developer can match.

    Because EVERY family deserves a home they can take pride and pleasure living in no matter their circumstance.

    Our Values

    Every parent deserves the right to raise their family in a home they can be proud of. Families already struggle enough to make ends meet and they should not have to further compromise their living standards.

    But the market does not give them a choice. The majority of new developments provide the bare minimum. Just enough to make it ‘liveable’. Developers are not interested in tenant satisfaction and above industry standard construction quality. Once the occupancy permit is issued, developers sell off their projects passing on the ‘problem’ to the new homeowner.

    Because we retain all our projects, we are redefining the development landscape by offering homes with far higher specification inclusions and constructions methods that no other developer is willing to provide. This is how we ensure a signed tenancy lease agreement within 3 days of advertising on average no matter the current market conditions.

    To achieve this, during our inception phase for each project our objectives are to satisfy all three of our company values:


    Provide a home our tenants can take pride living in by having better inclusions, appliances and fittings compared to all other developments in the surrounding area without increasing the rental price.

    For example, by providing:

    – Hardwood timber flooring
    – Bosh Appliances and Split Systems
    – Soft closing cabinetry & 40mm Stone Benches


    Build homes engineered and built to last generations by asking our engineers, architect and builders “How can we increase the durability, quality and lifespan of this building?” instead of “How can we make this cheaper?”

    For example, by using:

    – Brick party walls or Hebel system
    – Acoustically rated insulation and plaster boards
    – Hebel light weight construction not polystyrene cladding.
    – Over engineered structural beams, more screw piles, deeper bored piers.


    We do not develop for clients or manage other people’s properties. This allows us to focus on ONE goal: To be the largest private land holder by retaining ownership over all our developments. Our work does not begin during our property acquisition stage. Our real work begins the moment we hand over the keys to our tenants where we commit ourselves to maintaining exceedingly high tenant satisfaction for the life of the new home.

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