Who We Are
WCL Development procures and develops residential and commercial property for its own private portfolio. Our mission is to become the single largest private land holder by retaining 100% ownership of our developments.
To achieve this, we never sell and have a directive to only develop homes that families can genuinely take pride living in for generations.
Our current portfolio consists of 60 properties with a current market value in excess of $41 million as of June 2023. By 2025, our current modelling projects our portfolio to surpass $60 million.
• We never sell, we develop and retain all 100% of our projects.
• Our projects are designed and engineered to exceed a lifespan over 125 years.
• We include owner-occupier level specifications for all our rental properties no matter the suburb.
• We do not develop for others. We only build our own portfolio with a mandate for generational wealth.
What We Do
To achieve our vision, we focus on providing immense value to our tenants. We painstakingly investigate what other developers are putting into their developments and instruct our builders and architects to ensure all inclusions and specifications to be a step above our competition. This is why our tenants sign their lease agreements upon their very first inspection. They know they are getting a far better product for the same price.
Therefore, our standard specifications for all our projects typically include the following which far exceeds the industry standard for the localities we develop in.
What other developers use
Laminate Flooring
Builder’s range carpet with Standard 7mm underlay
Laminate kitchen cabinetry
450×450 Standard Size Floor & Ceiling tiles in Bathrooms & Ensuites
Tiled kitchen splash back
Soft closing cabinets: NO
Laminate Kitchen Bench
Laminate Laundry Bench
Cheap kitchen appliances e.g. Bellissimo Technika with low suction undermount/pullout range hood.
York/Lennox Split Systems
Bed Head light switches: No
USB GPOs: NO
Roller Blinds: No
Fly Screens: No
Alarm System: No
Cat 6 Network: NO
Existing Timber Boundary Fencing
Water outlet for fridge: No
Exposed inlet toilets
Shaft liner party wall with standard 10mm plaster with no acoustic rating.
Termite protection – Only if mandatory
Wardrobe Doors – Laminate
67mm Architraves & skirtings
Robe shelving: None only a single shelf
Showers: Framed or Semi Frameless with single shower rail.
What we use
Solid Tasmanian Oak Hardwood floors
Premium carpet & 11m thick Dunlop Premium underlay
2 Pac kitchen cabinetry
600×300 Large format Floor & Ceiling tiles in Bathrooms & Ensuites:
Glass Kitchen Splash Back
Soft close drawers and cabinets throughout
40mm Stone Kitchen Bench
20mm Stone Laundry Bench
Bosch Kitchen Appliances including Canopy Rangehood.
LG/Samsung Split Systems
Bed Head light switches: YES
USB GPOs: YES
Roller Blinds: YES
Fly Screens: YES
Alarm System: YES
Cat 6 Networking: YES
Brand New Timber Boundary Fencing
Water outlet for fridge: YES
Soft close toilets with concealed water inlet
Brick or Hebel party wall with acoustically rated insulation and Sound Stop 13mm plaster for enhanced sound proofing between tenants.
Termite protection – Always regardless of zoning.
Wardrobe Doors – Mirrored
92mm architraves & skirting
Robe shelving: Single shelf PLUS nest of shelves.
Showers: Fully Frameless with TWIN shower rail or rainfall shower
Our Vision
To become the largest private developer and land holder in the country by creating incomparable quality-spec projects for our tenants who deserve the best in modern residential living.
We understand that there are many of us who can’t yet to afford our own home. But this doesn’t mean we have to be subjected to living in subpar, low quality dwellings built by profit driven developers who only focus on their bottom line.
We believe that every parent has the right to raise their family in a beautiful home that they can truly be proud of and this is why we exist. This is why WCL Development has become the industry standard in developing high level, owner-occupier spec homes for tenants.
We won’t be satisfied until every tenant asks their property agent “but is this a WCL Development?” as our properties are synonymous with extraordinary quality for a rental price no other landlord or developer can match.
Because EVERY family deserves a home they can take pride and pleasure living in no matter their circumstance.
Our Values
Every parent deserves the right to raise their family in a home they can be proud of. Families already struggle enough to make ends meet and they should not have to further compromise their living standards.
But the market does not give them a choice. The majority of new developments provide the bare minimum. Just enough to make it ‘liveable’. Developers are not interested in tenant satisfaction and above industry standard construction quality. Once the occupancy permit is issued, developers sell off their projects passing on the ‘problem’ to the new homeowner.
Because we retain all our projects, we are redefining the development landscape by offering homes with far higher specification inclusions and constructions methods that no other developer is willing to provide. This is how we ensure a signed tenancy lease agreement within 3 days of advertising on average no matter the current market conditions.
To achieve this, during our inception phase for each project our objectives are to satisfy all three of our company values:
Pride
Provide a home our tenants can take pride living in by having better inclusions, appliances and fittings compared to all other developments in the surrounding area without increasing the rental price.
For example, by providing:
– Hardwood timber flooring
– Bosh Appliances and Split Systems
– Soft closing cabinetry & 40mm Stone Benches
Family
Build homes engineered and built to last generations by asking our engineers, architect and builders “How can we increase the durability, quality and lifespan of this building?” instead of “How can we make this cheaper?”
For example, by using:
– Brick party walls or Hebel system
– Acoustically rated insulation and plaster boards
– Hebel light weight construction not polystyrene cladding.
– Over engineered structural beams, more screw piles, deeper bored piers.
Focus
We do not develop for clients or manage other people’s properties. This allows us to focus on ONE goal: To be the largest private land holder by retaining ownership over all our developments. Our work does not begin during our property acquisition stage. Our real work begins the moment we hand over the keys to our tenants where we commit ourselves to maintaining exceedingly high tenant satisfaction for the life of the new home.
Our Partners
